Showcasing My Work
A few examples of businesses and projects where I have worked across SEO, content, website improvements, positioning, and long-term growth support.
MTGPlaymats.com
Role: Web Developer, Content & SEO Strategist
Overview:
MTGPlaymats.com is an online store specializing in custom playmats for the Magic: The Gathering community. I collaborated closely with the team to build their Shopify store from the ground up.
Contributions:
- Website Development: Built a user-friendly and visually appealing Shopify store tailored to the needs of the gaming community.
- SEO Optimization: Conducted comprehensive keyword research and implemented SEO best practices to improve search engine rankings.
- Content Strategy: Developed engaging product descriptions and blog content to attract and retain customers.
Results:
- Increased Visibility: Achieved top rankings for targeted keywords within the niche.
- Traffic Growth: Boosted organic traffic significantly, leading to higher engagement.
- Sales Improvement: Increased online sales through effective SEO and content strategies.
Zeitholz Watches
Role: Content & SEO Strategist
Overview:
Zeitholz Watches offers stylish and sustainable wooden watches. My role involved enhancing their online visibility and driving targeted traffic to their website.
Contributions:
- SEO Audit: Performed a thorough analysis of the website to identify areas for improvement.
- Keyword Optimization: Implemented targeted keywords to improve search engine rankings.
- Content Creation: Developed compelling content that reflects the brand’s values and appeals to the target audience.
Results:
- Organic Traffic Boost: Improved organic traffic by optimizing content and SEO.
- User Engagement: Enhanced user engagement and reduced bounce rates.
- Sales Growth: Increased conversion rates leading to higher sales.
VivirEuropa.com
Role: Founder, Web Developer, Content Creator
Overview:
VivirEuropa.com is a travel website I founded to share experiences and insights about traveling and living in Europe.
Contributions:
- Content Creation: Authored over 500 articles covering travel tips, destination guides, and cultural insights.
- SEO Strategy: Implemented SEO techniques to achieve top 3 rankings for several relevant keywords.
- Web Development: Managed all aspects of website design, development, and maintenance.
Results:
- Dedicated Readership: Built a loyal audience with thousands of monthly visitors.
- Industry Recognition: Established the website as a trusted source of information for travelers.
- Community Engagement: Fostered an active community through comments and social media.
Tropporicco.com
Role: Web Developer, SEO Strategist & Consultant
Overview:
Tropporicco.com is an e-commerce platform specializing in unique and trendy apparel.
Contributions:
- Website Development: Built the Shopify store, ensuring a seamless user experience.
- SEO Implementation: Optimized the website for search engines to increase visibility.
- Content Management: Created product descriptions and content that resonate with the target audience.
Results:
- Organic Growth: Achieved growth in organic search traffic.
- Sales Increase: Boosted online sales and customer retention through effective SEO strategies.
MTG Old Frame Community
Role: Web Developer, SEO Strategist, Consultant
Overview:
Assisted the MTG Old Frame online community with website creation and event organization.
Contributions:
- Website Creation: Developed a website to serve as a hub for community members.
- SEO Strategy: Implemented SEO practices to attract new members and increase engagement.
- Community Support: Assisted with event organization and provided design support.
Results:
- Community Growth: Expanded membership and increased participation.
- Enhanced Engagement: Improved online interaction and event attendance.
ConstruClub
Role: Growth Strategist, Content & SEO Consultant
Overview:
ConstruClub is a B2B tool for the construction sector in Spain, helping construction companies and suppliers connect around active project needs and clearer commercial opportunities.
Contributions:
- Positioning: Helped clarify the value proposition, audience language, and commercial messaging for both construction companies and suppliers.
- Website Content: Worked on homepage, FAQ, service/category pages, and other key website sections to make the offer easier to understand.
- SEO Strategy: Planned search-focused content opportunities around construction trades, supplier categories, and regional market demand.
- Go-to-Market Support: Supported early growth thinking around target audiences, market entry, and practical next steps.
Results:
- Clearer Messaging: Improved how the product explains itself to different types of users.
- Stronger Website Foundation: Helped create a more focused structure for future SEO, content, and conversion work.
- Strategic Direction: Provided ongoing guidance beyond individual content tasks, connecting website work with business priorities.
Real Ronda
Role: UX, CRO, Content & SEO Consultant
Overview:
Real Ronda is a holiday rental business in Ronda, Spain, offering villas and accommodation to international guests. My work focuses on improving clarity, trust, and the booking experience across the website.
Contributions:
- UX Review: Identified friction points that could make it harder for visitors to understand the offer or move toward booking.
- CRO Guidance: Suggested practical improvements to page structure, trust signals, calls to action, and user flow.
- Content Strategy: Helped improve messaging for international audiences, including English and Dutch-speaking visitors.
- SEO Support: Reviewed opportunities for stronger search visibility through clearer page targeting and better content structure.
Results:
- Improved Clarity: Helped make the website easier to understand for potential guests.
- Better Booking Focus: Prioritized changes connected to trust, usability, and conversion.
- Long-Term Growth Direction: Created a clearer path for future website, content, and SEO improvements.
Counselling.ee
Role: Content, SEO & Website Consultant
Overview:
Counselling.ee is a counselling and therapy-related website serving English-speaking clients in Estonia and beyond. My work has focused on improving content, website structure, and ongoing visibility.
Contributions:
- Content Support: Reviewed and improved website and social content to keep the tone clear, thoughtful, and aligned with the practitioner’s voice.
- SEO Guidance: Helped identify opportunities to improve search visibility through page structure, wording, and content planning.
- Website Improvements: Supported practical website updates, including layout, copy, and user experience decisions.
- Ongoing Strategy: Provided regular guidance on how the website and content can better support trust and client enquiries.
Results:
- Clearer Communication: Helped make sensitive topics easier to present with care and precision.
- More Consistent Content: Supported a steadier approach to website and social media communication.
- Stronger Website Direction: Helped align content decisions with long-term visibility and trust.
Alpha Rock Capital
Role: Content Manager, SEO, PPC & Website Administrator
Overview:
Alpha Rock Capital was an Amazon FBA aggregator where I worked across content, paid search, SEO, website administration, and marketing operations.
Contributions:
- Content Management: Created and managed content processes to support the company’s online presence.
- Amazon & Google Ads: Worked on paid search and campaign optimization across Amazon PPC and Google Ads.
- SEO Support: Helped improve website content and structure for search visibility.
- Marketing Operations: Built processes, documentation, and workflows to support more consistent execution.
Results:
- Stronger Marketing Processes: Helped organize recurring marketing tasks and reduce execution friction.
- Improved Campaign Management: Supported more structured paid search work across key channels.
- Broader Growth Support: Worked across multiple marketing areas instead of a single isolated channel.
Let’s Work Together
Interested in achieving similar results for your business? Let’s discuss how we can collaborate to enhance your online presence and reach your goals.